‘The Scream’ recreated with Artist Color Pencils

Ogilvy & Mather used thousands of Faber Castell Artist Color Pencils which were shaved down, chopped, and assembled together to create a reproduction of Edvard Munch's 'The Scream' for an ad campaign.

Advertising Agency: Ogilvy & Mather, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Troy Lim, Jon Loke
Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke
Copywriters: Adeline Siow, Troy Lim
Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim
Photographers: Jimmy Fok, Calibre Pictures
Account Managers: Shirley Tay, Ng Hui Min
Retoucher: Lay Leng